01
SEO strategy & execution
Semantic architecture, programmatic SEO, and Top-10 positions in niches that fight back. Technical depth where it counts: crawl budget, Core Web Vitals, schema, drop-domain recovery.
Odesa, Ukraine — working remote
Marketing that ships like software.
Currently
Tech Lead SEO & Marketing
Growth Strategist
I'm Max — I design growth strategies, then build the pipelines, tools and teams that actually execute them. Ten years between marketing and engineering, with the scars to prove both.
10+
years in SEO & growth
6+
years leading teams as Lead & CMO
8+
industries, Fintech to iGaming
AI+Py
pipelines running in production
01 — Expertise
Three things I'm hired for.
02
Marketing engineering
Python and AI pipelines that delete routine — clustering, content generation with human QA, internal tools on Cloudflare. I ship the tooling instead of filing a ticket for it.
03
Teams & process
Cross-functional teams of developers, designers and marketers on Scrum. Transparent metrics, honest communication, and an environment people don't quietly leave.
02 — Selected work
Products, platforms and networks I built.
plants.place
Cloudflare Workers SSR · D1 · R2
Houseplant encyclopedia and marketplace for Ukraine. Solo build — product, code, content pipeline and SEO.
Live
Toolsaur
Cloudflare Pages · Vanilla JS
Text analysis and sanitization toolkit — a growing set of fast, no-nonsense web tools.
Live
Harwix
Workers · D1 · Gemini · Jina
AI content platform built on knowledge graphs and entity SEO — content designed to rank in search and surface inside AI answers.
Building
Site Factory
Cloudflare · Registrar API · Monitoring
Automated pipeline that builds, deploys and monitors a network of branded sites end to end: domains, content, analytics, uptime.
NDA
happymonday.ua
SEO · PPC · Analytics engineering
Growth for Ukraine's career platform: SEO, PPC analytics and a full GA4/GTM tracking audit.
Client
Affiliate network
Astro · Workers · AI pipeline
Niche US content sites running a fully automated AI content pipeline and programmatic SEO.
Live
Also in the lab — vtyping, a voice-typing Chrome extension · Stitch, an ML digitizer for PDF embroidery charts · telegram-news, a TypeScript news bot.
03 — Experience
Ten years, mostly leading.
2025 — now
Legarithm
CMO / SEO Lead
Zero to 3.57M impressions and 28K organic clicks in nine months. Programmatic architecture put 600+ pages in the Top-10; Cursor and Python cut manual work by 40%.
2024 — 2025
TapOK
SEO Team Lead, Fintech
Ten-plus fintech projects with a team of four. Built a systematic drop-domain and PBN process, doubled content velocity with an AI pipeline under strict QA.
2022 — 2024
Independent
Consultant
Full-cycle growth for crypto, legal and e-commerce clients. Took one e-commerce project from zero to profitability in four months.
2021 — 2022
Medical / Pharma IT
Head of SEO & Marketing
Launched YMYL web products with full E-E-A-T compliance and automated the reporting stakeholders relied on.
2019 — 2021
Boosta
SEO Team Lead
Held Top-3 positions for years on a minimal recurring budget and launched new geographies that hit ROI targets on schedule.
2015 — 2019
Promo · Aweb
Lead → Specialist
Built SEO processes from scratch on Scrum. Before that, hands-on site launches: CMS, themes, jQuery/Ajax frontend.
04 — Words
What people who worked with me say.
He's a genuinely strong technical SEO specialist — the kind of person who digs deep into algorithms, uncovers non-obvious issues, and builds his own solutions when needed.
One of the strongest specialists I've worked with. Max always looks beyond just fixing the tech — he understands the bigger strategy and offers solutions that move the needle.
As my manager, he always made communication easy and clear, and trusted my skills as a designer. A thoughtful leader who creates a comfortable, motivating environment.
Max took on complex areas of work, supported and inspired the team, and mentored on hard tasks. I repeatedly saw him build technical solutions for specific project needs.
05 — Contact
Let's talk.
Open to leadership roles, consulting, and products worth building. Thirty minutes is usually enough to know if we fit.