Professional Summary
Data-Driven SEO/Marketing Lead with 10+ years of experience, focused on scaling Fintech, SaaS, and Startup products/websites. I bridge the gap between Marketing and Engineering by building internal tools (Cursor, Python, AI) that automate routine processes and accelerate growth.
Proven track record of transforming projects into market leaders (driving 3.5M+ impressions in <9 months) through a combination of technical excellence and strategic vision. Expert in building cross-functional workflows, creating a productive environment for creative teams, and executing complex strategies across global markets.
Technical Expertise & Tools
- Python for Marketing: Custom scripts for log analysis, Google Indexing API automation, and keyword clustering (Pandas, NumPy).
- AI Integration: Building content pipelines using OpenAI API / Claude for mass page generation with human-in-the-loop QA.
- Technical: Deep Crawl analysis, Core Web Vitals optimization, Schema.org implementation, Drop-domain recovery.
- Strategy: Semantic core architecture, Competitor reverse engineering, PBN network construction.
Ahrefs (incl. API), Google Search Console (Bulk export & analysis), SpySerp, A-Parser, Screaming Frog (Custom extraction via XPath/Regex), Surfer SEO, Jira/Asana.
Professional Experience
Leading the marketing department and a cross-functional team (Fullstack Dev, Designer, SEO Middle, PPC, Content Manager).
- Strategic Growth: Engineered and executed a go-to-market SEO strategy that drove the project from zero to 3.57M+ impressions and 28K+ organic clicks in under 9 months.
- Programmatic SEO: Deployed a scalable architecture targeting low-competition clusters, resulting in 600+ ranked pages and dominant Top-10 visibility.
- Automation: Utilized Cursor + Python to automate keyword clustering and content brief generation, reducing manual workload by 40%.
- Process Ecosystem: Established agile workflows using Scrum, synchronizing tasks between Development (SSR, Core Web Vitals) and Marketing teams.
Managed a portfolio of 10+ Fintech projects, leading a team of 4 SEO specialists.
- PBN & Drop Domain Strategy: Built a systematic process for identifying and recovering high-potential expired domains (web.archive.org restoration), creating a powerful satellite network.
- Technical Optimization: Eliminated "technical trash" (404s, redirect chains) and implemented massive 301/410 redirect strategies to optimize Crawl Budget.
- AI Content Pipeline: Collaborated with developers to build internal tools for AI content generation, doubling the content velocity while maintaining strict QA standards.
Provided full-cycle digital marketing services for clients in diverse niches (Crypto, Legal, E-commerce).
- Multichannel Growth: Developed comprehensive strategies combining SEO, Google My Business, and Paid Social.
- Success Case: Took the e-commerce project frida.flowers.xtradry from zero to profitability in just 4 months using targeted Facebook Ads and SEO.
- Deep Analytics: Provided data-driven audits using custom Python analysis to visualize growth points hidden from standard tools.
- Product Launch: Supervised the successful technical launch of new web products, ensuring 100% compliance with Google's E-E-A-T guidelines for YMYL niches.
- Analytics: Automated reporting systems to provide stakeholders with clear visibility on ROI.
- Market Leadership: Developed strategies that allowed projects to maintain Top-3 positions for years with minimal recurring budget.
- Expansion: Successfully launched sites in completely new geographies, achieving ROI positivity within projected timelines.
- Process Engineering: Built SEO processes from scratch using Scrum/Agile, improving team efficiency and delivery times.
- Hands-on Execution: Performed full-cycle site launches (CMS setup, theme customization) and implemented frontend solutions using jQuery/Ajax.
Testimonials & Endorsements
"I worked with Max for over a year... He’s a genuinely strong technical SEO specialist — the kind of person who digs deep into algorithms, uncovers non-obvious issues, and builds his own solutions when needed, even if they require solid programming skills."
"One of the strongest specialists I’ve worked with. Max has a deep technical SEO skill set... What I especially appreciated is that Max always looks beyond just 'fixing the tech.' He understands the bigger strategy and offers solutions that genuinely move the needle."
"Working with Maksym was a truly positive experience. As my manager, he always made communication easy and clear... I always felt that he trusted my skills as a UX/UI designer. He is a thoughtful leader who creates a comfortable and motivating environment."
"Max took on complex areas of work, supported and inspired team members, and mentored on difficult tasks. I repeatedly saw him implement technical solutions and tools for specific project needs. A professional in his field."
"He always supports the team, motivates to move forward, and creates an atmosphere where you want to develop. Max has a strong strategic vision... His ability to find solutions in difficult situations and communicate transparently makes cooperation effective."
"Collaborating with him was always smooth and efficient — he is technically strong and has a great ability to explain complex concepts in a clear and accessible way. A true professional and a great colleague."